Marketing Manager

Qualifications:

• Minimum Education Requirement : Bachelors degree in Marketing or similar field
• Proficient with CRM platforms including custom list segmentation and measuring performance
• In-depth experience with marketing automation platforms, email marketing and customer journey development
• Demonstrated experience in website UX design and content management systems
• Proven SEO experience and a track record of growing organic search traffic
• Experience with web analytics, digital marketing metrics and dashboards, Google Analytics to gather insights and track progress
• Holds basic skills in HTML, graphic design and photo-editing (Adobe Creative Suite) skills
• Excellent project management skills with the ability to handle multiple projects and priorities simultaneously; strong organizational skills;
• Highly self-motivated and self-directed; and attentive to detail
• Must be able to work under the pressure of tight deadlines
• Ability to establish and maintain relationships and work as a member of a team, both inside and outside the marketing department.

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What you'll do:

• Lead strategic direction and execution of digital platforms.
• Drive and manage a best-in-class web presence and user experience, including all facets of the web user experience, content, and design.
• In collaboration with marketing team, translate organizational brand and marketing activities into the digital environment (including email campaigns, campaign pages, etc.).
• Develop online customer journeys via marketing automation to generate new patient leads.
• Review, report and respond to web analytics. Measure and report performance of digital marketing campaigns.
• Manage and update online listings and leads online reputation management strategy and responses.
• Manage digital vendor relationships, including work delegation and project management

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Benefits:

• Competitive compensation and benefits packages including medical, dental, and vision coverage.
• Retirement savings account with employer match starting on day one
• Generous paid time off programs
• Employee recognition incentive program
• Tuition / professional development reimbursement
• Relocation assistance (geographic restrictions apply)

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